In a world where AI is advancing faster than ever, it’s tempting to turn to tools like ChatGPT or image generators for quick artwork. Whether it’s a logo, a flyer background, or a social media post, the appeal is clear: fast, low-cost, and instant.

But when it comes to professional print, AI-generated artwork isn’t up to the job.

Here’s why.

1.  Low Resolution = Poor Print Quality

AI-generated images are typically made for digital use – not for print. They often come in at 72 DPI (dots per inch), which is fine for screens, but far below the 300 DPI standard needed for quality printed materials. When scaled up for posters, leaflets, or banners, the image becomes pixelated, blurry, and unprofessional.

2. Lack of Print-Friendly File Types

Most AI image tools export in basic file formats like JPG or PNG, with no access to vector files (e.g. AI, EPS, or SVG). That’s a major problem when it comes to resizing, colour matching, or using artwork across different formats.

Need a logo that works on a business card, website and a roller banner? AI tools won’t cut it.

3. No Bleed, Safe Zones or Crop Marks

Print artwork needs to be set up properly with bleed areas (to avoid white edges when trimmed), safe zones (to protect important content), and crop marks. AI tools don’t consider any of these – which means your finished product might be misaligned, chopped off, or missing key details.

4. Copyright and Consistency Issues

Many AI image generators are trained on a wide pool of content, often without clear rights. That means you could unknowingly be using a design that resembles copyrighted artwork – a risk for any business. AI also struggles with consistent branding, fonts, colours, and layouts across a full set of materials.

So, what’s the alternative?

Use a real designer. Use Panda Press.

Our in-house graphic design team knows what works – not just in theory, but in the real world of ink and paper. Whether you need a business card that pops, a brochure that flows, or an exhibition stand that turns heads, we design everything with print in mind.

We’ll make sure:

• Your artwork is set up at the correct resolution
• Colours match your brand and print accurately
• You get the right file types for every use
• And nothing important gets cut off

Let’s make your brand look its best – in print and in person.

Skip the guesswork. Talk to our friendly team today about your next design project. Whether you’ve got a rough idea or need full creative support, we’re here to help – with real expertise and print-perfect results.